Guzzbury Studio

  Is SEO Part Of Your 2021 Marketing Strategy? SEO, or search engine optimisation is a digital marketing strategy tactic to improve your presence and rankings on search engines like Google or Bing. SEO marketing is going to be a big part of digital marketing in 2021. With new websites appearing every day, it is increasingly important for your site to be easily found by your audience. Organic search engine optimisation tends to have longer-lasting results than paid marketing options. In the long-term, it will also result in a higher return on investment. With search engine algorithms constantly changing, SEO tactics also change. The basics of SEO remain the same but key focus shifts with algorithm updates. Essentially SEO will always be made up of two different areas: on-page and off-page. This is literally as it sounds. On-page happens on the pages of your website and off-page is everything that is not on your website, for example, social media and backlink creating. On-Page SEO Op...

Whilst you can carry out some website maintenance  yourself, it’s best to hire a company to look after the more technical side. If you are a small company, you may wish to save money and add new content or blog posts yourself or outsource this to enable you to spend time on growing your business.  Or with a bigger business, you may have the resource to carry out those tasks in the house. However, when it comes to updating plugins, fixing bugs and installing security fixes it’s safer to leave this to a professional company who can fix something should an update break anything? Many businesses outsource all website maintenance to a professional company as it saves internal resources and often money. Here are some points to consider, and hopefully help you make the right choice: Prior to committing to any company, you need to understand exactly what they are offering you. You should be able to get a break down of all the tasks they will carry out. It’s important to rememb...

Choosing the right hosting for your website is key to its ongoing success. Without the correct hosting, even a really well designed and developed website can have poor performance. Below I have outlined the main and most important factors to look into when choosing any website hosting: The Requirements of Your Website – The hosting your website needs to run smoothly and achieve optimal performance and security is very much unique to your site. If you can understand what the requirements of your site is, its easier to find the right hosting. If you are unsure of the requirements, it's always best to speak to a trusted company who can give you honest advice.  Quality of Customer Service/ Support – This can sometimes be checked by looking at reviews. It is crucial that the hosting provider you choose offers good support to help you out with any questions or issues. If this can’t be found out from reviews, then a phone call to that company asking about their level of service support ...