Posts

What Are The Benefits Of Exclaimer Email Signature Solution?

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 Do you know how important a professional email signature design is for your business and brand? Every point of contact you have with your clients and potential customers is a chance for you to promote your brand or products/services. Taking advantage of using your email signature as a marketing tool isn’t something you should ignore. An informative and professional email signature will help build trust and credibility with your clients and therefore develop a strong brand.  For those of you who don’t know what Exclaimer is, I will briefly explain or check out another blog post explaining in more detail:  https://guzzburystudio.blogspot.com/2020/10/what-is-exclaimer-email-signature.html Exclaimer is email signature solution software , primarily for Microsoft 365, G-Suite and Microsoft Exchange users. It allows you to very simply and easily creates professional HTML email signatures for all your team from one location without needing any HTML coding knowledge.  Bra...

Top 7 Website Design Myths

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Website design myths – these are not always easy to detect and dispel so we have highlighted the most common ones we hear to help you understand how they are myths. Here we have some of the most bizarre website design myths, which some people believe but you should not! Once your website is live, it’s finished. You couldn’t be more wrong! The best websites are never finished (see our blog explaining this: Why Are The Best Websites Never Finished? | Guzzbury Studio ) Aside from regular maintenance and framework/plugin updates, your website will achieve best results if the content is often refreshed and added to. The easiest way to keep adding new content is to have a blog. This enables you to give your audience regular news or industry knowledge and keeps search engines happy. Your website is like a machine, it needs frequent maintenance and updates to keep it running smoothly. Your website must keep up with all the latest design trends. The cost for your website design to ke...

The Most Common Graphic Design Myths Debunked!

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What is graphic design? Graphic design is so much more than just how something looks. An ancient Japanese philosopher once said: “A picture is worth a thousand words” This phrase is really the backbone of graphic design and marketing today. A good, professional design will speak to its audience in a way that mere words could not. Professional graphic design isn’t shapes and colours aimlessly thrown together; it is the result of skilful analysing and understanding of the purpose, the desired outcome and the message needing to be portrayed. It’s not simply what you or a designer might think looks good. Graphic design can take many forms, from brand identity creating to website and print medium design, the term ‘graphic design’ is broadly used.   Below are the most common graphic design myths that are not true:   Graphic Design Is Just for decoration No, no, no!! The aim of graphic design is to make something look good and aesthetically pleasing, nonethele...

The Complete Guide to tawk.to Live Chat Software

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What is tawk.to? tawk.to is a website live chat widget enabling you to have real-time conversations with visitors on your website. It’s simple to install, easy to navigate and can be customised to link in with your branding. The user-friendly dashboard can be accessed online, or via desktop or mobile application meaning, you can still chat with your visitors when you’re on the move.   Engage with your customers in real-time and assist them in reaching a buying decision in record time. Packed with great features, tawk.to is totally secure and costs no money!   Why tawk.to? Apart from being the #1 chat software, tawk.to is more than just a live chat solution. Supporting 27 different languages, with the options to hire an agent, virtual assistant, video and voice calls and 2-way screen sharing, tawk.to really is your best option for interacting with your clients. You can also find out more about tawk.to or sign up here: https://www.tawk.to/?pid=tpfpdjh   Cost...

What is SEO marketing?

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  Is SEO Part Of Your 2021 Marketing Strategy? SEO, or search engine optimisation is a digital marketing strategy tactic to improve your presence and rankings on search engines like Google or Bing. SEO marketing is going to be a big part of digital marketing in 2021. With new websites appearing every day, it is increasingly important for your site to be easily found by your audience. Organic search engine optimisation tends to have longer-lasting results than paid marketing options. In the long-term, it will also result in a higher return on investment. With search engine algorithms constantly changing, SEO tactics also change. The basics of SEO remain the same but key focus shifts with algorithm updates. Essentially SEO will always be made up of two different areas: on-page and off-page. This is literally as it sounds. On-page happens on the pages of your website and off-page is everything that is not on your website, for example, social media and backlink creating. On-Page SEO Op...

How Do You Choose A Website Maintenance Company?

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Whilst you can carry out some website maintenance  yourself, it’s best to hire a company to look after the more technical side. If you are a small company, you may wish to save money and add new content or blog posts yourself or outsource this to enable you to spend time on growing your business.  Or with a bigger business, you may have the resource to carry out those tasks in the house. However, when it comes to updating plugins, fixing bugs and installing security fixes it’s safer to leave this to a professional company who can fix something should an update break anything? Many businesses outsource all website maintenance to a professional company as it saves internal resources and often money. Here are some points to consider, and hopefully help you make the right choice: Prior to committing to any company, you need to understand exactly what they are offering you. You should be able to get a break down of all the tasks they will carry out. It’s important to rememb...

6 Points to Consider When Choosing Hosting for Your Website

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Choosing the right hosting for your website is key to its ongoing success. Without the correct hosting, even a really well designed and developed website can have poor performance. Below I have outlined the main and most important factors to look into when choosing any website hosting: The Requirements of Your Website – The hosting your website needs to run smoothly and achieve optimal performance and security is very much unique to your site. If you can understand what the requirements of your site is, its easier to find the right hosting. If you are unsure of the requirements, it's always best to speak to a trusted company who can give you honest advice.  Quality of Customer Service/ Support – This can sometimes be checked by looking at reviews. It is crucial that the hosting provider you choose offers good support to help you out with any questions or issues. If this can’t be found out from reviews, then a phone call to that company asking about their level of service support ...