Guzzbury Studio

  Graphic design should be a visual representation of your company. It is extremely important to get it right in order to portray the correct image of your organisation. Here are a few things to watch out for and avoid in your business:   Inconsistency - Most of us remember an image or font rather than words. It’s so important to ensure that you use the same fonts and colours throughout all of your graphic design. Lack of consistency can lead to people not trusting your brand. Typography - Using too many different fonts leads to a very confusing design and image. Typography is also about spacing and using white space effectively when done right, this can create a very powerful message. When unbalanced it can seriously damage your brand image as it looks unprofessional. Images - The use of images that are not clear or not relevant can give a very unprofessional feel. It's always best to go careful on the use of stock images Grammar/Spelling - Misspelled words, sen...

  With new websites popping up every day and due to the impact of COVID 19 meaning that more and more businesses are being forced to build an online presence, it is essential that your business and brand are easy for users to find.   Increased Brand awareness When carried out effectively, SEO helps to promote your brand and showcase it to a much larger audience than is possible with other means of marketing. With the current global pandemic, it is more important than ever to stand out from the crowd. SEO helps to build trust and credibility with your brand.   High Return on Investment An effective SEO campaign will result in a higher return than traditional means of marketing. This is due to the fact that SEO results are long-term. Where you may run an email or PPC (pay-per-click) campaign for a month, the majority of results will come in that month or very shortly after.   User Experiences SEO helps to keep your website and web presence fresh and...

  In today’s world, the web is used more than ever, it has become the ‘go-to’ business directory and source of information. The online sphere is flooded with websites created and launched using the website builders and ready-made themes, however, professional design is key to standing out and capturing the attention of your target audience and attracting new leads. First Impressions - Potential clients are searching for your business or the services/products you offer online all the time without you even realising. According to scientists and statistics, we start to form impressions of what we see in less than one-tenth of a second. Within 7 seconds we have decided whether we like or trust what we see. This just proves how essential it is to have a professional design, ensuring the first impressions your website gives, are good. SEO – Professional web design & development will mean your site is modern, correctly indexed and has good quality content meaning...

  SEO stands for Search Engine Optimization or the process of optimizing a website in order to make it easy to find via search engines likes Google, MS Edge, Bing and Yahoo. Search engine like Google is constantly crawling websites looking for the best content to show users who type keywords into the search bar. For example, you are looking to join an Aerobic class, but you want to make sure you like it before you purchase a membership. You go to Google and type in the keyword “aerobic class membership free trial” and less than a second Google has over 96 million results. If you value your time, you are probably not going to go through every result. You will probably skim over the first few. You will not even think about clicking to the second page of results because these options look like exactly what you were searching for. Well, that’s precisely what Google wants to provide you with, the accurate answers to your search. And that is where SEO helps you to reach your target mark...