Why is Professional Web design so important?

 



In today’s world, the web is used more than ever, it has become the ‘go-to’ business directory and source of information. The online sphere is flooded with websites created and launched using the website builders and ready-made themes, however, professional design is key to standing out and capturing the attention of your target audience and attracting new leads.

First Impressions - Potential clients are searching for your business or the services/products you offer online all the time without you even realising. According to scientists and statistics, we start to form impressions of what we see in less than one-tenth of a second. Within 7 seconds we have decided whether we like or trust what we see. This just proves how essential it is to have a professional design, ensuring the first impressions your website gives, are good.

SEO – Professional web design & development will mean your site is modern, correctly indexed and has good quality content meaning it is more likely to rank better in search engines.

Competitive Advantage – A professional website by, for example, a web development company in UK, will have involved a large amount of research into not only the company they are building the site for but its target audience and competitors too. This will give you an advantage over any of your competition that doesn’t have a professional site and mean that your website should gain better credibility and therefore more attract more visitors.

Increased Conversion Rates – Websites that have a professional design are created strategically to attract more quality leads and to help convert those leads into sales or enquiries.

Professional web design & development incorporates so many different aspects and must be considered as a long-term investment. Design is more than just how something looks; it’s how it feels and functions too. Just having a website is not enough. Organisations who want to stand out from the crowd, give their clients the best experiences and attract top talent must have a professional design website.

Want to know more about professional web design? Get in touch with Guzzbury Studio, a web development company in UK today!

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