Common Graphic Design Mistakes to Avoid in Your Business

 

Graphic design should be a visual representation of your company. It is extremely important to get it right in order to portray the correct image of your organisation. Here are a few things to watch out for and avoid in your business:

 

Inconsistency - Most of us remember an image or font rather than words. It’s so important to ensure that you use the same fonts and colours throughout all of your graphic design. Lack of consistency can lead to people not trusting your brand.

Typography - Using too many different fonts leads to a very confusing design and image. Typography is also about spacing and using white space effectively when done right, this can create a very powerful message. When unbalanced it can seriously damage your brand image as it looks unprofessional.

Images - The use of images that are not clear or not relevant can give a very unprofessional feel. It's always best to go careful on the use of stock images

Grammar/Spelling - Misspelled words, sentences that use the wrong tenses or punctuation errors can damage your credibility. Sure, we all make mistakes so double and triple check any content before its printed or published.

Colours - Be careful choosing too many colours for your logo or other designs. Concentrate on 2 or 3 colours max. Too many inappropriate colours can end up looking like a child’s colouring book – not the impression you want to give of your business!

 

It is always worth noting that if you use the best graphic design services for your business, there should be no issues with any of the above mistakes. Design agencies offering the best graphic design services should take time to understand your company and brand and always create a highly professional medium.