3 Most Common Types of Websites & How to Choose the Right One for Your Business

 

When deciding the type of website for your business or brand you need to look at what you want the website to achieve. What is the goal of this website? What do you want out of it? Who is your target audience? Once you have established this you can look at the different types of website designs. These days almost every type of website design should be responsive, i.e. be fully functional whether viewed on mobile, desktop or tablet devices.

Portfolio Website Design – This type of design is primarily used to showcase products, services and or completed projects. A portfolio design can be very informative and incorporate parts of other types of website design such as a blog section. This type of website design is often used by creative companies and professionals. For example, the website below, https://deltaconstructionsw.com/  is a professional company specialising in home improvement?

 

 

Landing Page Design – A landing page is mostly just a single page with a very specific purpose or calls to action. This would be used in addition to your main website. Landing pages are often used in marketing campaigns to attract new clients or to promote an offer. Design-wise, landing pages are simple, eye-catching and have minimal amounts of text.

E-Commerce – This is the online marketplace, a website design style where products can be viewed and purchased via the internet. E-commerce sites allow companies to sell directly to their audience without a physical store or high street shop. This type of website design takes the user from product viewing right through to payment, shipping, and reviews. A well-constructed e-commerce website makes it simple for users to purchase, and easy for your company to sell your products.

Choosing the right type of website design is essential for the growth of your business. It’s also important to ensure that your choice is right for your target audience. For example, if you have a portfolio website but an e-commerce site it would be more beneficial to your target audience - this could lead to clients turning to your competition. It could also damage your brand and therefore lead to a loss of business. Due to COVID-19 there has been a huge increase in users purchasing online. This means that if your products cannot be purchased online but your competitor's products can be bought via the internet, then users are likely to go to your competition.