What is Website Maintenance?

Website maintenance, in simple terms, is the process of keeping your site functioning and up to date. Your website is very much like your car, without regular service and maintenance, it will begin to break down. The most important part of maintenance is that it fixes any security flaws, so if it is regularly carried out, your website should always be secure from hackers.

Website design & development companies that provide web hosting should also offer various maintenance packages. The most basic packages will include keeping the framework/software and plugins updated so any security flaws are quickly ironed out. Basic maintenance will also cover regular backups of the site, ensuring there are no errors and that all areas of the website are running smoothly. For a small to medium size site, this is most of the more technical side of website maintenance taken care of, meaning that the rest you should be able to carry out yourself.

There are a good many aspects of website maintenance that you can perform yourself if you wish to save money. A weekly, bi-weekly or monthly blog is a great way to keep your website interesting and updated. Similarly, reviewing the written content and images on your site is another great way of ensuring that your site is kept refreshed. Regularly reviewing content will help find any grammar or spelling errors you might have previously missed giving your website the professional edge.

With a more in-depth maintenance package, the website development company would allow for blog writing, continual small design tweaks, adjusting meta descriptions and altering page/blog content to keep it in line with an ongoing SEO campaign. Heatmap statistics and other analytics of your website will be reviewed to check that everything is working as it should and that ‘call to actions’ are correctly placed. Your website’s health will be continually monitored, and any issues quickly fixed.  

Search engines like Google favour websites that are regularly updated not only with security measures but with new content to ensure the website is still relevant to users searching the internet. Website maintenance should be continual and regular. No maintenance is bad news for your website and your brand.

Worried about your website’s maintenance?

Contact us today to arrange a health check: hello@guzzburystudio.com

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