Why Isn't a Pre-made Logo Good Enough for Your Business?

Your logo is a key part of your brand and the representation of your business. Logos are often used to identify brands. If you have ever played the logo quiz game, I’m sure you will understand how important a logo is for a strong brand to be built.

A pre-made logo is a design that is ready to use off the shelf but is widely available for other users and organisations to purchase or use. Small businesses starting out often use pre-made logos as they are cheap to purchase and can be used just as they are with no amendments if desired.

The problem is the logo will be quite generic as it wasn’t designed with your specific business or brand in mind. Your business is unique; your logo and brand should be unique too so that it correctly represents your organisation. Without a unique identity for your business, it will be more difficult to establish a solid place in today's busy marketplace. In order to give value to your brand, you must make sure your logo is unique and relevant to your market.

It is highly likely that other organisations will be using the same logo design, even if its modified or uses different colours, it is will be noticeable that the base design is the same. With a pre-made logo, you will not have exclusive rights over the design, which could lead to commercial disputes. Also, it could confuse your audience if your logo is too similar to other organisations’ and result in damaging your brand long-term.

A professional graphic design company will look at your company as a whole and create a design that is relevant and appropriate. A logo is generally made up of an icon and typography. A professional logo design will portray quality and trust, giving your potential clients a good first impression.