Why Should You Regularly Run A SEO Audit on Your Website?


70% of marketers believe SEO is more effective than PPC. On the first page of Google, the first five organic results account for over 67% of all clicks. These statistics highlight just how important organic SEO work is. To ensure your SEO campaign is always producing the best results, it’s necessary to regularly review your site's analytics and SEO audits. The data from these will show whether you are on track or if there are elements of your strategy you need to change.

Search engines are constantly making subtle changes to their algorithms, so it is very important to keep up with these and adjust your SEO strategy accordingly.  By regularly analysing your website’s SEO audit you can quickly pick up any change you may have missed. This enables you to promptly realign your strategy with any algorithm change before getting to the point of losing traffic or rankings.

An SEO audit will highlight any internal broken links or errors that if left could lead to an increase in bounce rate. It’s good to check these regularly in order to keep your website running smoothly and error-free as much as possible. Checking your page loading speed and responsiveness is equally as important and can simply be tracked with regular audits and website analytics.

Analytic data on your website enables you to track the keywords and phrases you wish to rank for. By checking the statistics, you will be able to see if your content is correctly optimised for those words. Likewise, an SEO audit will show you if any part of your website is overly stuffed with keywords and killing your strategy.

The main advantage of frequently analysing a website is that if you act on what you find, your site will continually be improving. This is likely to give you a lead over your competitors and an increased client base.

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