What Are The Top Dos And Don’ts For Email Signatures?

 

Why do email signatures matter for your business?

Email signatures help promote your brand and add a personal touch to your message. This is not only important for large corporations but its also essential for smaller businesses. A professional email signature will really help you to stand out from the crowd, increase your social following and traffic to your website.

What are the basic dos and don’ts for email signatures?

Do's

• Add social icons – this is a great way of gaining new followers for free!
• Add your phone number, website and office address (if applicable)
• Keep it simple and remember to check how it looks on different devices.
• Use tables to ensure everything is aligned and stays that way when you have sent an email.
• Use images, or at least your logo as it helps bring a boring email signature to life.
• Make sure your email signature design is in line with your branding.

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Dont's

• Don’t overcrowd 
• Don’t forget the legal jargon on the bottom…disclaimers aren’t pretty but are legally required in many countries.
• Don’t have a different email signature to your colleagues – consistency is key here.
• Don’t use too many different fonts or colours 
• Leave off using poor-quality images.
• Custom fonts often don’t work as your recipients are not likely to have your custom font installed so it will default to a font like Arial or Calibri.

Here are some examples of good email signatures:

This example is well-spaced, it looks professional as well as being creative and includes all the necessary details. Adding an image of yourself adds a personal touch and lets your recipients see who it is they are emailing which can help people relate to your message.

Email Disclaimer: The information in this email is confidential and may be legally privileged. It is intended solely for the attention of the addressee. Access to this email by anyone other than the addressee is unauthorised. Any views or opinions are solely those of the author and do not represent the views of the company or organisation. If you are not the intended recipient any disclosure, copying, distribution or action taken or omitted to be taken in reliance on it is prohibited and may be unlawful. In such instances please contact the sender and delete the message immediately.

 

 

This is another example of a professional email signature, the colours used in the top banner are the same as the logo colours. It’s clean looking and easy to read.

Obviously, these are just examples and don’t have a real company’s’ detail on them.

Email Disclaimer: The information in this email is confidential and may be legally privileged. It is intended solely for the attention of the addressee. Access to this email by anyone other than the addressee is unauthorised. Any views or opinions are solely those of the author and do not represent the views of the company or organisation. If you are not the intended recipient any disclosure, copying, distribution or action taken or omitted to be taken in reliance on it is prohibited and may be unlawful. In such instances please contact the sender and delete the message immediately.

 

To find out why a professional email signature is important for all businesses and personal brands, check out our blog post: https://guzzburystudio.com/blog/why-do-you-need-a-professional-email-signature/

Want more tips? Contact us: hello@guzzburystudio.com