Guzzbury Studio

Your logo is a key part of your brand and the representation of your business. Logos are often used to identify brands. If you have ever played the logo quiz game, I’m sure you will understand how important a logo is for a strong brand to be built. A pre-made logo is a design that is ready to use off the shelf but is widely available for other users and organisations to purchase or use. Small businesses starting out often use pre-made logos as they are cheap to purchase and can be used just as they are with no amendments if desired. The problem is the logo will be quite generic as it wasn’t designed with your specific business or brand in mind. Your business is unique; your logo and brand should be unique too so that it correctly represents your organisation. Without a unique identity for your business, it will be more difficult to establish a solid place in today's busy marketplace. In order to give value to your brand, you must make sure your logo is unique and relevant to yo...

70% of marketers believe SEO is more effective than PPC. On the first page of Google, the first five organic results account for over 67% of all clicks. These statistics highlight just how important organic SEO work is. To ensure your SEO campaign is always producing the best results, it’s necessary to regularly review your site's analytics and SEO audits . The data from these will show whether you are on track or if there are elements of your strategy you need to change. Search engines are constantly making subtle changes to their algorithms, so it is very important to keep up with these and adjust your SEO strategy accordingly.  By regularly analysing your website’s SEO audit you can quickly pick up any change you may have missed. This enables you to promptly realign your strategy with any algorithm change before getting to the point of losing traffic or rankings. An SEO audit will highlight any internal broken links or errors that if left could lead to an increase in boun...

Website maintenance , in simple terms, is the process of keeping your site functioning and up to date. Your website is very much like your car, without regular service and maintenance, it will begin to break down. The most important part of maintenance is that it fixes any security flaws, so if it is regularly carried out, your website should always be secure from hackers. Website design & development companies that provide web hosting should also offer various maintenance packages. The most basic packages will include keeping the framework/software and plugins updated so any security flaws are quickly ironed out. Basic maintenance will also cover regular backups of the site, ensuring there are no errors and that all areas of the website are running smoothly. For a small to medium size site, this is most of the more technical side of website maintenance taken care of, meaning that the rest you should be able to carry out yourself. There are a good many aspects of website main...

  With the increased activity of human hackers and hacking bots in recent years, you don’t want to take chances with the security of your website and it’s hosting. Especially not when it comes to the personal information of visitors on your site. SSL is the acronym for Secure Socket Layer. In simple terms, an SSL Certificate is issued to a business and its domain name/website by a Certificate Authority. This certificate is installed on the hosting server of your website. This is to prove to visitors that the link between the web hosting server and the browser is encrypted and secure. Meaning any data inputted into the website stays private and cannot be intercepted. Browsers will let you know whether a website is secure or not. Websites with https:// and the padlock icon at the start of the site’s URL confirms that the website is secure. Likewise, browsers will also tell you if a site is not secure. When entering such a site, you may be presented with a browser warning page st...